Data Driven Decisions

Data Driven Decisions

One thing that Amazon has brought to the online marketplace is an huge collection of peer review. Their platform allows us to reference the experience of thousands of other shoppers when making a buying decision. This information often makes the difference in whether we go with the first search result, or scroll a bit farther and find something better suited to our needs. If we are willing to do our due diligence when it comes to buying a coffee maker, Read More …

Can You Hear Me Now? (7 Sure-fire Ways to Lose Leads and Sabotage Success)

Can You Hear Me Now?

(7 Sure-fire Ways to Lose Leads and Sabotage Success) Let’s get something straight. You are in the business of SALES. And when you’re in the business of sales, you are in the business of COMMUNICATION. Yes, your Point2 site is unequaled in value in your search for leads. But once you find those leads, you need to communicate. You need to listen and respond appropriately, and you need more than a tin can walkie talkie to do so. Sounds simple, Read More …

Is Your Business Brand Better than $ex?

That was an intentional typo. Yep. Totally on purpose. Had I asked if your business brand is better than sex, your spam filters would have gone ballistic and this email would be sitting in your trash. So what the heck does sex have to do with your business brand? EVERYTHING!  It’s how you SELL. A sexy (fun, unexpected, alluring) online brand is your ticket to Point2 Cyber Success. Trust me. For plus or minus 25 years, I have used the Read More …

The Writing is on the Wall

Point2Homes en Español

Point2Homes in Spanish! Since I first discovered Point2 8 years ago, I’ve seen the “writing is on the wall.” And now the writing is in Spanish, an idea bordering on brilliance! With unlimited entry points – from Des Moines to Dubai – Point2 is and always has been an international platform with a worldwide audience of both agents and visitors. So why get fenced in by language barriers? With the introduction of Point2Homes in Spanish, your Point2 site can scale Read More …

No Pain: No Gain. You Have to Get off the Couch!

Real Estate Marketing

Let me share a story about two great men in my life. On the surface, it’s about spending time in the gym. In reality, it’s about spending time where it counts, especially when you’re talking about Real Estate Marketing on your Point2 website. At 6 foot 4 inches and 240-some pounds, my son-in-law Tyler could have earned acclaim as a professional athlete. His talents and ambitions, however, tended toward figures and finance. So instead of seeking fame and fortune by Read More …

Point2 WordPress Blog Upgrade

Cyber Kazoo Guide to Blogs

As of January 1st, 2017, Point2 will be moving all of its clients away from their in house blog to a WordPress model. Like any change, it has has pros and cons. The purpose of this blog is to help you understand what will be different, and how to get the most out of your new Point2 WordPress blog. How will the New Point2 WordPress Blog affect you? One of the most important things to know, is that the new Read More …

Boxers or Briefs (aka MailChimp vs. Constant Contact)

Just like underwear when it comes to email marketing there are several different options. And most folks have a strong opinion. If you don’t (yet), now worries, we can help you choose which one is best for your business! As with many things, it starts with being informed. And while it would be far more entertaining to discuss the merits of Boxers vs. Briefs the purpose of this post is to discuss two of the most popular platforms of email Read More …

Are Your Britches on Backwards?

As I walked to yoga this morning I noticed that something about the way my britches were bunching was just not right. I attempted to ignore it, however after a few blocks I returned home to see what the heck was happening. As (un)luck would have it, I had put my britches on backwards. It’s an easy mistake. When I got dressed it was kind of dark, I didn’t have my glasses on and to be honest my yoga pant Read More …

Seven Signs Your Site is Stuck in 2007

#1 Flashback, baby! Flash was a great idea for about seven minutes. Then it wasn’t! Why? Google sees Flash as one big black hole. All those pretty images dancing across your screen mean nada if Google  cannot see them. Thankfully, modern websites can have the look of Flash with a simple slideshow that Google recognizes. #2 Moving text banners! Banners scrolling like this are just plain annoying! No one cares that you Googled “moving text,” copied some code and voilà, Read More …

Want More Traffic? Buy More Beer!

The first sentence most new clients tell me is, “I need to get more traffic to my site.” On the surface, this sounds like a reasonable request. However, for most folks, getting more traffic does not guarantee more leads. I love to throw a great party, so let’s use that as an example. Say you invite 10 friends over to watch the game on Sunday afternoon. You carefully select just the right mix of people that will be lively and Read More …