Every day I get calls from real estate pros who want to build a website. Many believe that if they simply pay us some money (my favorite part) to build a website, then leads will roll in. Generally speaking, that’s just not so.
You see, building a site is only one part of the picture. Selecting colors and photos, creating text about what a great person you are and gathering testimonials from happy clients is the fun and easy part.
But the real work is driving traffic to your site!
So how the heck do actually get visitors to see and appreciate your website?
There are several ways. The fastest include Pay Per Click and Facebook advertising. Both are quick and generally very successful. However, you do have to invest money for the ads and if you want to do it right, it will probably take more money to pay someone to manage it for you.
There’s always organic SEO (search engine optimization), which is awesome. As a long-term strategy, this is the way to go! Yet, it’s not quick or easy. It requires a significant outlay of time or money. Generally both!
So if you want traffic and don’t have the funds to invest, are you up the creek without a paddle?
Actually there is one thing you can do that doesn’t cost a red cent.
And it is so obvious that many people miss it.
Let people know you have a website.
Geez, it seems obvious, but many folks fail to include their site information in the most noticeable places! Here are just a few:
#1 Add a link to your site at the end of your emails and make it easy to read.
A stand-alone link like “visitmysite.com” will simply not get as many clicks as “Looking to buy or sell a home? View current real estate for sale at www.VisitMySite.com.”
#2 Add your website URL to your voicemail.
“You have reached Joe Realtor. I’m currently helping folks just like you buy and sell their homes. Please leave your name and number and I’ll call you back as soon as possible. In the meantime, for a current list of homes for sale or to find out what your home is worth, visit my website at www.VisitMySite.com.”
#3 Put your site on your printed and online materials.
EVERYTHING! Business cards, brochures, yard signs, Facebook and Linkedin pages, Twitter and Instagram accounts are great places to start. If your URL is long, consider using a QR code for smart phones.