Are You an Internet Innovator?

Are You an Internet Innovator

If you had the option between having a prescription filled for an antibiotic, or having 300 leeches cling to your body and suck the infection out of you, which would you choose? Most people would choose the antibiotic because using leeches is regarded as a fairly antiquated therapy for treating the ill. And because leeches are slimy and gross and something out of a nightmare. And yet, how many real estate agents are using old channels of communication to sign Read More …

Are You Counting Bunnies or Making Money?

Are You Counting Bunnies or Making Money?

I’m always amazed at the different outlooks my clients have. Some of them get only 15-20 leads a month yet are thrilled. They treat each lead as though they were a Hollywood A-lister and end up helping a good percentage of them buy or sell their homes. Other clients in the same (or similar) markets call us complaining that they only get 100 leads per month and none of them are closing. So what’s going on here? Why such a Read More …

No Pain: No Gain. You Have to Get off the Couch!

Real Estate Marketing

Let me share a story about two great men in my life. On the surface, it’s about spending time in the gym. In reality, it’s about spending time where it counts, especially when you’re talking about Real Estate Marketing on your Point2 website. At 6 foot 4 inches and 240-some pounds, my son-in-law Tyler could have earned acclaim as a professional athlete. His talents and ambitions, however, tended toward figures and finance. So instead of seeking fame and fortune by Read More …

Are Your Britches on Backwards?

As I walked to yoga this morning I noticed that something about the way my britches were bunching was just not right. I attempted to ignore it, however after a few blocks I returned home to see what the heck was happening. As (un)luck would have it, I had put my britches on backwards. It’s an easy mistake. When I got dressed it was kind of dark, I didn’t have my glasses on and to be honest my yoga pant Read More …

Seven Signs Your Site is Stuck in 2007

#1 Flashback, baby! Flash was a great idea for about seven minutes. Then it wasn’t! Why? Google sees Flash as one big black hole. All those pretty images dancing across your screen mean nada if Google  cannot see them. Thankfully, modern websites can have the look of Flash with a simple slideshow that Google recognizes. #2 Moving text banners! Banners scrolling like this are just plain annoying! No one cares that you Googled “moving text,” copied some code and voilà, Read More …

Want More Traffic? Buy More Beer!

The first sentence most new clients tell me is, “I need to get more traffic to my site.” On the surface, this sounds like a reasonable request. However, for most folks, getting more traffic does not guarantee more leads. I love to throw a great party, so let’s use that as an example. Say you invite 10 friends over to watch the game on Sunday afternoon. You carefully select just the right mix of people that will be lively and Read More …