Want More Traffic? Buy More Beer!

The first sentence most new clients tell me is, “I need to get more traffic to my site.” On the surface, this sounds like a reasonable request. However, for most folks, getting more traffic does not guarantee more leads. I love to throw a great party, so let’s use that as an example. Say you invite 10 friends over to watch the game on Sunday afternoon. You carefully select just the right mix of people that will be lively and Read More …

Gathering, Fishing, or Hunting for Leads

Why looking for internet real estate leads is like finding food in the forest!. Basket Full of Berries Gatherers spend most of their time simply filling their basket with yummy little nuggets like berries, nuts, roots and bark. Gathering doesn’t require much effort, but it provides a bit of sustenance. Think of it like healthy snack: it does the job but you still crave that Snickers bar full of high caloric nourishment. Gathering in the real estate world is similar Read More …

My husband is having a fling with a Phoenix REALTOR!

My husband, Wayne, is the first to admit he’s not exactly a technical guru! Heck, he just learned to use the ATM machine a few years ago (something I still wish I had never taught him). However, it was the Internet that lead to his “fling” with REALTOR Rita (her name has been changed to protect all parties). It started out pretty innocently. We currently live in Las Vegas and plan to move to the Phoenix area next summer. Yes, Read More …

4 Tips to Avoid Facebook Follies!

I recently saw a colleague post to Facebook that he revamped his company Facebook page.  He was asking for feedback about the changes he made. As a typical woman who loves to share her opinion, I immediately clicked on the page. He is a well known professional in his area and I was interested to see what he was up to. After doing a bit of perusing, I saw a few classic Facebook mistakes I see quite often. In fact, Read More …

Are you missing the obvious?

Every day I get calls from real estate pros who want to build a website. Many believe that if they simply pay us some money (my favorite part) to build a website, then leads will roll in. Generally speaking, that’s just not so. You see, building a site is only one part of the picture. Selecting colors and photos, creating text about what a great person you are and gathering testimonials from happy clients is the fun and easy part. Read More …

Don’t Write a Brilliant Blog!

Most real estate pros have been told that writing a brilliant blog will boost SEO, make you an “expert” in the market and bring you tons of buyers and sellers eagerly awaiting your every post. So why would I, a self proclaimed real estate branding expert, have the audacity to advise you NOT to write a Brilliant Blog? Because if you’re anything like me (and I suspect you may be) the drive to write a Brilliant Blog prevents you from Read More …

Are You Tooting?

In the past two days, I have had two lengthy conversations with two clients as to whether or not they should toot … their own horns. The first has been featured four times in the last year on a local Sunday morning talk show, discussing real estate trends and giving out advice for homeowners in his area. The second was featured on an HGTV special about bargain beach homes. Wow! Are you kidding me? This is fantastic! A marketer’s dream Read More …

Put Your Mouth Where Your MONEY Is!

Eight months ago I wrote my first and so far only blog post. I cleverly titled it, “Don’t Write a Brilliant Blog.” I posted it and thought, “Wow! I am officially a blogger! Watch out world! I have important stuff to say!” I explained the pressure I felt to post perfectly worded (and punctuated) blog posts and how this self-inflicted pressure prevented me from posting at all. The short version simply said don’t obsess about writing a perfect blog, just Read More …